So, you are a blogger and you want to grow your audience.
You are creating excellent content consistently. Sharing with your friends, colleagues, and everyone who you think is interested.
Maybe you are also getting some traction and receiving praise from your peers.
Yet you MUST consider Search Engine Traffic.
Do you wanna know why?
Here is a case study to blow your mind.
This single article, written by Pauline Cabrera’s of BRAND GLOW UP, made her $21,000+ in 2 years. Get a copy of her case study “How I Made $21,000+ From This One Epic Blog Post Alone” by visiting her website. You will see a popup, enter your email id, and you will receive a copy.
Yes, it was all Search Engine Traffic.
I hope you are pumped up now. So, without further ado, let’s get started.
- My Journey before DDIP
- Start of the Journey
- What is DDIP
- Ongoing Journey in DDIP
- Major Point of DDIP You Should Know
- My Words for anyone looking for this Internship
- Reviews of Other Interns
My Journey before DDIP
1. Traffic Potential is Huge, and Traffic is consistent.
The Traffic potential from SEO is enormous.
https://www.healthline.com/nutrition/how-to-lose-weight-as-fast-as-possible – This one page of Healthline receives about 400K Traffic EACH month according to ahrefs.
Though the data is not very accurate, yet the traffic is surely huge. And according to my experience, most of the time ahrefs underestimates traffic data.
How much traffic do you think Social Media can bring?
Facebook even hates sending traffic out to your website.
Going viral on Social media can surely bring massive traffic and income potential, but can it bring the same amount of traffic each month consistently? Also going viral is not in your control.
Though bringing massive traffic from search engines is not easy, it is achievable if you can work consistently.
2. SEO Means Increased Engagement & Conversions
When do you think people want to interact more with your content?
When people are just wandering around, and your content pops up in front of them? Or when people are actively looking for something, and your content provides them exactly what they want?
For example, you can write a review of the book you just read and share it on social media. Do you think everyone who notices your post will be interested in reading the review?
Indeed, some people will be.
People who search for a review of the book on Google, every one of them will be damn interested in reading your book review.
In fact, many of them are thinking to buy the book and before that, they want to read a review.
So, you don’t receive a more engaged audience only, you can also make more money from affiliate commission by sending them to Amazon.
By the way, in case you wanted to learn, here is how book review bloggers can do SEO for their blogs.
3. Traffic doesn’t immediately stop once you stop promoting
On Social Media, generally, you see a spike of traffic when you post new content; after that, it mostly fades out. You will see some traffic again when you promote your posts actively; otherwise, there is none.
Same for advertisements. You receive traffic as long as you run ads. Ads stop, the traffic and revenue also stop.
Not the case with SEO.
Your contents keep receiving traffic as long as people keep searching for the terms, and your website holds the ranking.
SEO can be more passive than other traffic channels. As I showed you the example of the Healthline article. They wrote it once, but it is receiving massive traffic months in months out.
4. Website Traffic Accumulates over time.
With SEO, your old articles keep receiving traffic.
That means when you create new content and get them ranked in Search Engines, you receive extra traffic.
This way, the traffic keeps accumulating over time as the number of content increases.
In fact, with age, your content ranks even better without doing anything.
Below are stats for the first ever article I have written in my professional life. Notice how it brought almost no traffic for several months initially, then in April of 2019 alone, it brought 1,400+ sessions.
Devika’s blog on SEO will help you understand more on it.
SEO Case Study by Durbar: With age, content ranks even better and brings more traffic without doing anything
There is a concept in SEO, called “Website Authority.” The older the website is, the better content it consistently produces, the more backlinks it acquires, the website authority increases. When the authority increases, any content in your website ranks very easily.
That is one of the reasons you can almost never outrank that article of Healthline, even if you write a much better item.
Good for you, though, your old articles will rank better with age and authority than it used to do before, and new pieces will rank without much effort when your website’s authority increases.
So, SEO provides better ROI in the long run.
5. Cheaper than Advertisement
Remember the Healthline article which is bringing 400K every month?
Here is an estimation by Ahrefs of how much Healthline would be paying Google each month if it wanted a similar amount of traffic from Google ads.
Yes, it is a whopping $646K – EACH month.
But how much did they spend to create that article?
I guess not more than $1,000.
Or let’s say they have spent on many other things that impacted this ranking indirectly. Still, I don’t think it will be more than $100K ever.
That’s the ROI when SEO is executed well.
The same with Pauline Cabrera’s article, which made her $21K in 2 years.
I hope I was able to convince you that you need SEO to become successful in blogging.
Or if you are a business owner SEO can do wonders for your business.